Annie Bates-Advertising Techniques


ad for english


  1. Dior is responsible for this ad.
  2. I think the ad is targeting women who want to look like the model in the image especially women of her age.
  3. > Association as the ad connects lipstick with a beautiful model.                                           > Claim as the ad is implying that you will get addicted to the product.                            > Sense appeal as the women in the ad is wearing the lipstick advertised and it makes the viewer want to look like her.
  4. The ad suggests that you will become addicted to the lipstick like a cigarette because the product is so addictive.
  5. The hashtag ‘shine don’t be shy’ portrays the idea of standing out when wearing the lipstick.

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