Q2: Females. These woman think that they will look like the model in the picture.
Q3: Sense appeal: it is using our sight to makes us buy it by its bold and bright colour
Claim: its claims that it will hydrate your lips and that it is long lasting
Association: using an image of a girl wearing the product
Q4: That the product is bold and silky and that there are different shades that you could get.
Q5: That it will hydrate their lips and its long lasting.