- Women most likely 14 years and up.
- Claim- explains how you are able to get the colour clarity in one smooth swipe. Hype- uses words like high definition. Testimonials and endorsements- Emma Stone is featured on the ad.
- The ad suggests that ‘romance is on’ which somehow predicts that the product enhances your love life. It also informs you that the product will give you a weightless feel.
- People who buy this product are looking for a way create a perfect lipstick look as suggested by the ad.