Who is responsible for the ad?
The responsibility of the ad is held by Lancôme Paris.
What audience is the ad targeting? What makes you think so?
The ad is targeting women, late teens to around 40 year olds. It is evident that the ad is targeting this gender and age group as a young woman is displayed on the ad and it is a woman’s beauty product.
What techniques does the ad use?
- Claim: stating that the product will let you ‘see you skin lift from within.
- Endorsement: choosing Julia Roberts to promote the ad.
- Sense Appeal: using natural colours.
What does the ad say or suggest about this product or service?
The ad is saying that you will see you skin lift from within and the name of the product has ‘miracle’ in it. It is suggesting that if you buy this product, you will instantly look like the celebrity pictured on the ad.
What does the ad say about the people who buy the product or service?
The ad is saying that the people who purchase this product want to be like Julia Roberts and believe that once they use this product they will become just like the celebrity pictured.