Question 1. Estee Lauder is responsible for the advertisement
Question 2. People in there 20’s and possibly older teens
Question 3. Using a celebrity and having dark background colors to make the product pop – Lighting on Kendall’s face to make product visible and most attention drawn to the product or Kendall’s lips (holding finger at lips).
Question 4. That it has a potent effect and that it is driven by desire
Question 5. This advertisement may be trying to give off the message that if you buy this lipstick that you will have lot of desire and hat you will be just as fabulous as Kendall Jenner.